With Google’s Android Auto and Apple’s CarPlay, Spotify is available as a downloadable app to run via the vehicle’s infotainment system. The Car Thing flopped because a few people saw value in having a separate device just to use Spotify in their car. The goal of the Car Thing, in Spotify’s own words, was to “better understand in-car listening and bring audio to a wider range of users and vehicles.” Why did the Car Thing get discontinued? The Car Thing cannot function on its own, you also need another device like a smartphone to provide internet connectivity for the Car Thing.įeatures included four beam-forming microphones for “Hey Spotify ” voice control, a dial knob for quick navigation, four preset buttons and a built-in touchscreen. It launched in February 2022, priced at $89.99. The Car Thing is a media player which was supposed to deliver a seamless, personalized in-car listening experience. “We remain focused on the car as an important place for audio,” it added. Spotify says it learned a lot from this project. “Existing devices will perform as intended,” the company confirmed. According to the company, existing Car Thing devices will continue to operate without interruption. The decision is based on several factors, including “product demand and supply chain issues,“ the company added.
“Based on several factors, including product demand and supply chain issues, we have decided to stop further production of Car Thing units,” a Spotify spokesperson told TechCrunch. Spotify’s latest earnings release has confirmed that the company has stopped manufacturing the Car Thing. Spotify stops making its pointless Car Thing hardwareĪnnoyed on April 13, 2021, Spotify’s Car Thing is no more. Non-owners can imagine being a fly on the wall as Spotify’s top executives were contemplating the pros and cons of bringing the Car Thing to market.
Soon, the dashboard accessory won’t be available to purchase.
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